You Don’t Need a Submarine to Play with a Periscope

If you thought that Facebook, Twitter, GooglePlus, Instagram, and Vine could keep you uber connected, you need to check out a relatively new kid on the playground. Periscope, a smart phone or tablet app, was launched in late March 2015 from Twitter. Its allows you to broadcast live streaming video out to the world and, […]

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Merry Christmas – Did That Offend You?

Surely by now you have either seen or heard of Joshua Feuerstein and his famous Starbucks rant blasting the company’s removal of the words Merry Christmas from its seasonal red cups. The video had over 16 MILLION views after only three weeks and has drummed up controversy not only for Starbucks but bringing up the […]

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Dog, Where’s My Beer? – Perspective Marketing

At a recent family get together, my husband lost his beer between trips to and from the grill, home office, and the garage.  I was busy in the kitchen so when he asked me where he left his beer, I thought, “Really?  I’ve been in here the whole afternoon.  Ask the dog.  She’s been following […]

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What is the Brand “You” Saying About Your Business?

Research shows that your first impression on a stranger happens within 7 seconds.  In a business situation, some common questions that are most likely answered non-verbally are:  Are you someone to approach or to avoid? Do you have status and authority? Are you trustworthy, competent, likeable, and confident?  Yes, your appearance and demeanor count more […]

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Birds of a Feather …Should Consider the Other Feathers

An article in PCMag recently listed the top 100 people you should follow on Twitter.  The authors broke down the list into a wide variety of categories including politicians, comedians, and sports figures.  As an expert in cultural marketing I found it curious that, of the Twitter Top 100 who had their photo on their […]

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Reviews, Revenue, and Reputation

A colleague of mine, Ed, was kind enough to invite me out to lunch recently.  Since my husband and I work out of the house, we tend to go out for lunch virtually every workday, and I feel like I know every restaurant within a 20 minute driving radius.  I also consider myself somewhat of […]

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