Marketing Mantras That Can Do More Harm Than Good (Part 1)

The origins of “There’s no such thing as bad publicity” are foggy.  P.T. Barnum, the 19th century circus owner who was known for shamelessly promoting at every opportunity, is oftentimes granted authorship.  However, more verifiable sources quote The Atlanta Constitution, January 1915, with the original statement as “All publicity is good if it is intelligent”.  While […]

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