Controversial Comedy

Joe Boxer’s Jingle Bells TV commercial this year had me in stitches.  Six attractive young men, donning those unique briefs and calling attention to them with a little hip shake has gotten more media exposure than the marketing execs at Kmart probably expected.  It’s fun, flirty, and definitely differentiates Joe Boxer from their competition.  However, […]

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Is Bitcoin Creating Its Own Demand?

Federal Express created its own market in 1982 with the slogan “When it absolutely, positively has to be there overnight.”  Until that point, Americans didn’t know they needed to even have the option of overnight delivery.  But that genius branding by ad agency Ally & Gargano started the launch of a company that now has […]

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The New World Currency?

According to the American Marketing Association, the term marketing is defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”  While most people may consider marketing as the action or business of promoting and selling products or services, […]

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Marketing Mantras That Can Do More Harm Than Good (Part 2)

Surely you have heard the phrase “The customer is always right”.  Pioneering and successful retailers in the early 1900s such as Harry Gordon Selfridge, founder of Selfridge’s department store in London and Marshall Field of Marshal Fields department stores in the U.S., helped to popularize this ideal.  This concept of focusing positively on the customer was in […]

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