Mission Statements – Functional or Futile?

A company’s mission statement may be the most important component that drives marketing activities, yet oftentimes is unknown or misunderstood by company employees.  A common misconception about mission statements is that they are lofty, philosophically deep statements that really don’t apply to day-to-day operations.  Strategic planners and high priced consultants develop these astute, profound proclamations, […]

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What Drives Success? Passion

Steve Jobs said “Being the richest man in the cemetery doesn’t matter to me.  Going to bed at night saying we’ve done something wonderful..that’s what matters to me.”  While money may initially be a strong motivator, it is rarely what sustains one’s drive in one’s career.  To truly be successful AND happy you need to […]

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