What is the Brand “You” Saying About Your Business?

Research shows that your first impression on a stranger happens within 7 seconds.  In a business situation, some common questions that are most likely answered non-verbally are:  Are you someone to approach or to avoid? Do you have status and authority? Are you trustworthy, competent, likeable, and confident?  Yes, your appearance and demeanor count more […]

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Birds of a Feather …Should Consider the Other Feathers

An article in PCMag recently listed the top 100 people you should follow on Twitter.  The authors broke down the list into a wide variety of categories including politicians, comedians, and sports figures.  As an expert in cultural marketing I found it curious that, of the Twitter Top 100 who had their photo on their […]

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