Is Bitcoin Creating Its Own Demand?

Federal Express created its own market in 1982 with the slogan “When it absolutely, positively has to be there overnight.”  Until that point, Americans didn’t know they needed to even have the option of overnight delivery.  But that genius branding by ad agency Ally & Gargano started the launch of a company that now has […]

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The New World Currency?

According to the American Marketing Association, the term marketing is defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”  While most people may consider marketing as the action or business of promoting and selling products or services, […]

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