You Don’t Need a Submarine to Play with a Periscope

If you thought that Facebook, Twitter, GooglePlus, Instagram, and Vine could keep you uber connected, you need to check out a relatively new kid on the playground. Periscope, a smart phone or tablet app, was launched in late March 2015 from Twitter. Its allows you to broadcast live streaming video out to the world and, […]

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Merry Christmas – Did That Offend You?

Surely by now you have either seen or heard of Joshua Feuerstein and his famous Starbucks rant blasting the company’s removal of the words Merry Christmas from its seasonal red cups. The video had over 16 MILLION views after only three weeks and has drummed up controversy not only for Starbucks but bringing up the […]

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Dog, Where’s My Beer? – Perspective Marketing

At a recent family get together, my husband lost his beer between trips to and from the grill, home office, and the garage.  I was busy in the kitchen so when he asked me where he left his beer, I thought, “Really?  I’ve been in here the whole afternoon.  Ask the dog.  She’s been following […]

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Reviews, Revenue, and Reputation

A colleague of mine, Ed, was kind enough to invite me out to lunch recently.  Since my husband and I work out of the house, we tend to go out for lunch virtually every workday, and I feel like I know every restaurant within a 20 minute driving radius.  I also consider myself somewhat of […]

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Mission Statements – Functional or Futile?

A company’s mission statement may be the most important component that drives marketing activities, yet oftentimes is unknown or misunderstood by company employees.  A common misconception about mission statements is that they are lofty, philosophically deep statements that really don’t apply to day-to-day operations.  Strategic planners and high priced consultants develop these astute, profound proclamations, […]

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What Drives Success? Passion

Steve Jobs said “Being the richest man in the cemetery doesn’t matter to me.  Going to bed at night saying we’ve done something wonderful..that’s what matters to me.”  While money may initially be a strong motivator, it is rarely what sustains one’s drive in one’s career.  To truly be successful AND happy you need to […]

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