Mission Statements – Functional or Futile?

A company’s mission statement may be the most important component that drives marketing activities, yet oftentimes is unknown or misunderstood by company employees.  A common misconception about mission statements is that they are lofty, philosophically deep statements that really don’t apply to day-to-day operations.  Strategic planners and high priced consultants develop these astute, profound proclamations, […]

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What Drives Success? Passion

Steve Jobs said “Being the richest man in the cemetery doesn’t matter to me.  Going to bed at night saying we’ve done something wonderful..that’s what matters to me.”  While money may initially be a strong motivator, it is rarely what sustains one’s drive in one’s career.  To truly be successful AND happy you need to […]

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Bad Financial Service Negates Good Customer Service

 Talk about Friday the 13th.  My family and I arrived in Denver last week for a business trip/Christmas vacation.  Upon arrival we visited “Company H” to pick up our rental car as we had made reservations to have a mid sized car ready for us.  As we walked into the rental office, we heard through the […]

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The Name Says It All

What does your product or company name really say to your customer?  What kind of image does it invoke?  I was recently asked to be a subject matter expert on a panel to evaluate presentations for some local entrepreneurs who were seeking institutional funding.  While the product ideas definitely had merit by fulfilling a defined […]

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Controversial Comedy

Joe Boxer’s Jingle Bells TV commercial this year had me in stitches.  Six attractive young men, donning those unique briefs and calling attention to them with a little hip shake has gotten more media exposure than the marketing execs at Kmart probably expected.  It’s fun, flirty, and definitely differentiates Joe Boxer from their competition.  However, […]

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Is Bitcoin Creating Its Own Demand?

Federal Express created its own market in 1982 with the slogan “When it absolutely, positively has to be there overnight.”  Until that point, Americans didn’t know they needed to even have the option of overnight delivery.  But that genius branding by ad agency Ally & Gargano started the launch of a company that now has […]

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The New World Currency?

According to the American Marketing Association, the term marketing is defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”  While most people may consider marketing as the action or business of promoting and selling products or services, […]

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Marketing Mantras That Can Do More Harm Than Good (Part 2)

Surely you have heard the phrase “The customer is always right”.  Pioneering and successful retailers in the early 1900s such as Harry Gordon Selfridge, founder of Selfridge’s department store in London and Marshall Field of Marshal Fields department stores in the U.S., helped to popularize this ideal.  This concept of focusing positively on the customer was in […]

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Marketing Mantras That Can Do More Harm Than Good (Part 1)

The origins of “There’s no such thing as bad publicity” are foggy.  P.T. Barnum, the 19th century circus owner who was known for shamelessly promoting at every opportunity, is oftentimes granted authorship.  However, more verifiable sources quote The Atlanta Constitution, January 1915, with the original statement as “All publicity is good if it is intelligent”.  While […]

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