Resume

Career Objective

Currently creating new on line business.

Professional Summary

Speech on negotiation; how to pursuade
Speaking at Women in Business Networking conference

Over 20 years experience in strategic marketing. High energy motivator with exceptional interpersonal talents. Published author, polished speaker, and enthusiastic leader with exemplary critical thinking skills. Key competencies include:

  • Strategic Marketing Expertise
  • SEO and Google Adwords
  • Social Media Marketing
  • Email Marketing and Blog Writing
  • Public Relations
  • Branding and Business Image Sculpting
  • Public Speaking

 Major Accomplishments

  • Marketing strategy implementation and SEO for Internet entertainment website company resulted in significant increase in traffic to over 16,000 unique users daily. Website value increased from $5000 to approximately $360,000.
  • Spearheaded the creation and implementation of the strategic planning process at Kettering Health Network, an organization with over 5000 employees.
  • Developed and implemented business and marketing plans that generated $250,000 in first year revenues as Vice President and Co-Founder of CompleteTrader.com, Inc
  • Increased sales by 700% as Owner of Jazzercise Fitness Studio by expanding class offerings, recruiting franchisees, hiring staff, and executing extensive grassroots marketing efforts.
  • Conducted primary research of cultural factors in social media that impact purchasing decisions of professional African American women.

Experience

Team Lead,
Southern New Hampshire University – Remote
     June 2016-present

  • Mentor, coach, and monitor a team of 20 professors, solving problems, providing advice, and making suggestions, to ensure high quality interactions and high student success.

Professor,
Southern New Hampshire University – Remote
     June 2014-present

  • Featured on national commercial for Southern New Hampshire University’s Bus
    marketing degree, diploma
    Krysta receiving her diploma

    Tour, a prestigious and coveted spot, due to profound impact on the educational experience of students.

  • Deliver student-centric teaching protocols online to encourage student engagement and interactions that stimulate learning in the virtual environment.
  • Expert with teaching:
    • Business Plan Construction & Development
    • Ethics & Legal Issues in Marketing
    • Marketing & Strategy
    • Corporate Communications

      selfie, graduation, diploma
      Can’t resist the selfie
    • Consumer Behavior

Subject Matter Expert,
Southern New Hampshire University – Remote
     February 2015

  • Team member that developed course milestones, evaluative criteria, and specific assignments for Business Plan Development class as well as locating course relevant resources such as on line news articles, videos, and websites.

Owner, Dr. Seuzz Marketing, LLC – Dayton, OH
          January 2011-present

Freelance marketing consultant with clients in the Internet entertainment, fitness, health care, legal, real estate, and dental industries.

  • Marketing strategy implementation and SEO for Internet entertainment website company resulted in significant increase in traffic to over 16,000 unique users daily. Website value increased from $5000 to approximately $360,000.
  • Conduct industry and competitor analysis to determine clients’ strategic position. This includes using focus groups, conducting one-on-one interviews, developing written and Internet surveys.
  • Create message content for press releases, social media posts and advertising, brochures, newsletters, email, direct mail, and educational or informational blogs.

Franchisee and Personal Trainer, Jazzercise – Clearwater, FL
June 2016-present

Owner, Jazzercise Fitness Studio – Kettering, OH
          May 1993-Jun 2016

  • Manage development and execution of marketing plans, promotional activities, public relations drives, advertising campaigns, and franchisee recruitment.
    • Mastermind behind in-house promotions that maintain customer retention rate of 90%.
    • Trained and mentored over 50 instructors and business owners across the U.S. through person-to-person consulting and online communications.
    • Hire and manage personal team of franchisees, class managers, and ambassadors.
    • Plan and manage execution of large-scale health and fitness fairs that include live radio broadcasts, Internet and traditional advertising, and vendor and sponsor attainment.
  • Create and disseminate press releases, social media announcements and advertising, educational articles and emails, brochures, coupons, and fliers.
  • Keynote speaker and master of ceremonies for fitness and wellness seminars.

Quality Coordinator, Jazzercise Inc.-Southwest, OH region
April 2000-May 2003

  • As a Jazzercise Inc. corporate employee, annually visited regional instructors’ fitness classes to evaluate class offerings and ensure delivery of high quality fitness program as outlined by Jazzercise, Inc.
  • Coached and mentored struggling business owners by sharing solid business practices and personal experiences to facilitate turnaround and eventual business growth.
  • Coached instructors with teaching and dance techniques to improve quality of deliverables to customers.
  • Provided Jazzercise Inc. with feedback on instructors’ performances along with recommendations for maintaining or terminating instructors’ franchises.

Open Enrollment Manager, Workforce Development at Sinclair Community College – Dayton, OH
          January 2011-September 2011

  • Marketed continuing education programs for business, information technology, and manufacturing professionals by working in conjunction with local and national experts to create and develop appropriate class content.
  • Marketing efforts resulted in 95% of all classes offered being profitably launched, a 30% increase from previous class offering statistics.
    • Created and implemented encompassing social media marketing strategy to fully leverage unique facets of Facebook, Twitter, and LinkedIn.
    • Improved existing course descriptions and developed creative copy for new courses.
    • Conducted outreach programs and cultivated relationships with community groups and organizations to ensure service offerings met the needs of the community.
    • Created master calendar of classes to establish target dates for basic, skeleton class schedule as precursor to developing quarterly print catalog.
    • Streamlined and organized process for scheduling programs and generating monthly financial reports.

Director of Business Development, Your Company Collection – Miamisburg, OH
          March 2007-March 2009

  • Doubled existing customer base for full-service promotional products company within 18 months.  Clients included University of Cincinnati, Ohio State University, and Wright Patterson Air Force Base.
  • Increased annual sales volume by approximately $200,000.
  • Initiated partnership with entrepreneurial company to implement cutting-edge e-commerce platform to seamlessly tie vendor databases with existing online company store product.
    • Resulting automation of real-time price and inventory adjustments projected to save the company 30% in resource consumption.
    • Nominated for 2008 Greater Dayton Advertising Association’s Mercury Award for Best Advertising Specialty Representative.

 Vice President of Marketing and Co-Founder, CompleteTrader.com, Inc. – Dayton, OH
          February 1998-October 2003

  • Visionary behind design, execution, and marketing of a pure-play Internet company that provided proprietary stock and option indicators to subscribers.  Site had over 1000 registered users in less than 6 months after launch.
  • First year revenues totaled approximately $250,000.
  • As an early innovator, created comprehensive marketing plan focusing on Internet-based promotions at the beginning of the consumer Internet era.
    • Developed graphics and messages for online banner ads.
    • Initiated cross promotions with BarChart.com, an established provider of real time commodities quote and charts.
    • Sought out and capitalized on publicity opportunities including being guest expert on radio and television interviews and in trade publications.
    • Co-author of The Beginner’s Guide to Becoming a CompleteTrader – Trading Stock Options.  Sold thousands of copies on Amazon.com.

Business Planning and Marketing Research Manager, Kettering Health Network –Dayton, OH
          1995-1998

  • Spearheaded the creation of the strategic planning process and its implementation for the newly realigned matrix-based organization.
  • Managed strategic plan development by facilitating group discussions and brain-storming sessions with Vice Presidents and Directors as well as key community leaders to ensure the delivery of services that met community needs and matched organizational strengths.
  • Conducted marketing research to determine specific service needs in 9-county service area, evaluated potential competitive threats, and established strategic alternatives.
  • Analyzed demographic, psychographic, and financial data to present Service Line Leaders with strategically critical evaluations to strengthen their individual business units.

Independent Contractor, Kunkel and Associates – Dayton, OH
          1993-1995

  • Provided health care management consulting services specializing in strategic planning, marketing research, and demographic analysis.
  • Conducted competitor analysis for Fidelity Health Care that included interviewing regional health care providers to determine viable and profitable marketplace position for Fidelity.

Graduate Assistant, Wright State University – Fairborn, OH
          1991-1993

  • Key player with establishing, opening, and managing the Center for Small Business Assistance, a local branch of the national Small Business Administration.
  • Business counselor for the Center for Small Business Assistance.  Provided entrepreneurs and small business owners with guidance on business plan development, loan and financing options, market plan development, and referrals for other business-related issues.

Professional Associations

Ambassador, Women in Business Networking – Dayton, OH
          January 2009-June 2016

  • Ambassador of the Year, 2016
  • Regularly scheduled speaker and facilitator for adult educational seminars.  Topics include:
    • Strategic Marketing Planning and Implementation
    • Social Media Strategy Development and Execution
    • Branding
    • Negotiating
    • Motivation and Leadership
    • Delivering Exceptional Customer Service
    • Working with and Managing Distinct Personalities in the Workplace
    • Entrepreneurship and Business Plan Development
    • Delivering Exceptional Customer Service
    • Ensure comfort of current and prospective members while facilitating networking opportunities among attendees of all functions.
    • Promote the high integrity and goals of the organization through professional contacts.

The Entrepreneurs Center – Dayton, OH
          2013 – 2016

  • Volunteer Mentor – Subject Matter Expert
  • Provide marketing counseling for entrepreneurs seeking venture capital.

DE-FI (Dayton Emerging Fashion Incubator) –
Dayton, OH
          2013-2016

  • Model and Promotions Assistant
  • Acquire sponsorships for fashion events to raise capital for start-up venture.
  • Participate in fashion events on an as-needed basis.

Toastmasters International, Downtown Morning Toasters – Dayton, OH
2009 – 2014

  • Vice President Public Relations, July 2011-March 2012
  • Secretary, September 2009-June 2011

Education

Doctor of Marketing, Northcentral University,
December 2013

Member: Lambda Eta Chapter of the International Business Honor Society, Delta Mu Delta
Dissertation Topic: 
The Use of Social Media in Purchasing Decisions of Professional African American Women

M.B.A., Finance and Management, Wright State University, 1992

Thesis:  Independent Study to Evaluate and Implement Online Research Tools for Center for Small Business Assistance

B.B.A., Marketing, Miami University, 1989

Member:  Golden Key Honorary Society

Speaking Topics

  • Strategic Marketing Planning and Implementation
  • Social Media Strategy Development and Execution
  • How to Negotiate
  • Cyber Communications, Responsible Kids, and Responsible Parents
  • Competitor and Customer Analysis
  • Branding
  • Entrepreneurship and Business Plan Development
  • Social Media Etiquette
  • Motivation and Leadership
  • Customer Service – Lessons from the Trenches
  • Delivering Exceptional Customer Service
  • Working with and Managing Distinct Personalities in the Workplace

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